Print design for Flowr cannabis. We wanted to inject humanity into the advertising. But Canadian regulations forbid using human elements in marketing. So we didn’t. Instead, we spent more than 200 hours making plaster castings of our own hands in all manner of cannabis-related poses to create a series of print ad & posters that are striking and human.

Zerotrillion [Agency], Adam Fierman [CD], Loupe [Retouching]

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